Claude Code for marketing teams

A free six-part guide to building, connecting, running, and governing marketing work with AI. Written for marketers, grounded in the official Claude Code docs, and meant to be read in an afternoon.

What's inside

01Build reusable marketing workflows

Turn a process you repeat (briefs, copy QA, recaps) into a system anyone on the team runs the same way every time.

02Connect AI to your tools

Put your CMS, analytics, drive, and project tools in reach, so the work happens where your data already lives.

03Run it hands-off

Weekly audits, competitor digests, monthly reports. Recurring work that's done before you open your laptop.

04Put it in non-coders' hands

The desktop app, no terminal, approve every change. The on-ramp a non-technical marketer actually uses.

05Govern it

Where your data goes, what the agent can do, what it costs. The questions a client's security team asks first.

06Roll it out to a team

Shared skills, enforced guardrails, and visibility. One governed system instead of a few clever solo setups.

The part that matters

Claude Code may sound like a coding tool, but for a marketing team, that framing buries the part that matters: it's a system for building and governing AI that does marketers' work (briefs, brand content, campaign analysis). This document shows you how.